Immersive Design with Virtual Reality

“The incredible thing about the technology is that you feel like you’re actually present in another place with other people. People who try it say it’s different from anything they’ve ever experienced in their lives.” — Mark Zuckerberg

For many design and architecture sectors, the biggest challenge is usually to convince the client that the final result of the project will look the same – or better than – the 2D or 3D representation. But virtual reality (VR) for architecture and design can help transform this sector.

VR technology has a lot of potential for architects and designers. From initial design models to project collaboration, virtual reality has the ability to really sell a better idea than any other tool.

But, what is virtual reality?

Virtual reality is defined simply as a simulated three-dimensional environment made by a computer in which the person can interact and explore. Within this virtual world, the person will be able to see, hear and manipulate objects through a series of actions as if they were part of that world.

“Seeing is believe”

As an immersive technology, it will transport users to a fully interactive 3D environment, giving them the opportunity to explore a virtual representation, for architecture it can be of a particular room, floor or a building project.

To be truly effective, VR technology will need to allow customers to fully interact with a proposed model, to be able to open and close doors and windows, turn lights on and off and move objects around the room. This level of interaction will need to be part of the customer’s feedback, make them answer questions, like, what aspects of the design did the customer particularly like? Where did they struggle to get involved and interact? What didn’t they like?

This transition has many benefits associated with moving architectural practices to a virtual environment. Like:

  • Low initial cost: A complete VR setup can be assembled for less than $ 8,000. And for most architects, a single client can cover that expense.
  • Gain a competitive advantage: staying ahead in the age of technology and becoming an industry leader is therefore of crucial importance to architects when it comes to securing more profitable businesses.
  •  Avoid rounds of revisions: changes in real time can also occur in the virtual world, allowing customers to have a sense of specific aesthetic characteristics, such as wall color, lighting and even furniture. They also avoid redoing projects over and over and over again.
  •  Replicating real-world scenarios: VR will allow real people to react to real-world scenarios, helping architects to better understand how secure their project really is and what improvements might be needed.

VR will either completely replace or add a huge amount of value to your traditional marketing methods. Today, VR may be a choice, but it will become a necessity in the near future. By adopting it today, you will always be at the top of your game and, as you will be familiar with the fundamentals of technology, it will be easier for you to adapt to new innovations, instead of striving to apply them in your business at the a stage. later the first time.

Virtual architecture software represents a new frontier in the architecture sector. It’s a way for you to impress customers and help them understand your models in new ways. The virtual architecture software immerses its customers in the model and allow to see how their models work in real time.


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